Rihanna officially announced the June 13th launch of her latest endeavor - Fenty Hair - with a sleek commercial on Tuesday.
Fans of the 36-year-old billionaire swiftly reacted with anger on social media with one tweeting a frustrated meme captioned: 'You releasing everything but the album!'
It's still unclear precisely what kind of haircare products will be sold under Fenty Hair as the website just teases the commercial, which only had quick glimpses of containers.
'You know how much switching my hair up matters to me,' Rihanna - who boasts 310.3M social media followers - wrote on Instagram.
'I've had almost every texture, color, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It's time to play and get stronger by the style.'
Rihanna officially announced the June 13th launch of her latest endeavor - Fenty Hair - with a sleek commercial on Tuesday
Fans of the 36-year-old billionaire swiftly reacted with anger on social media with one tweeting a frustrated meme captioned: 'You releasing everything but the album!'
Ironically in the advert, the Bajan pop star is wearing a pixie-cut wig, which would require none of the haircare products she'll be selling.
Fenty Hair is the latest subsidiary of her seven-year-old company Fenty Beauty after Fenty Skin and Fenty Fragrance.
'Is this "Fenty Hair" the name of the new album or,' X user @x_jjh1 tweeted.
On Instagram, user @highnegro commented: 'We need FENTY ALBUM.'
'Drop an album and I'll see about some shampoo,' Instagram user @kei.a.jah wrote.
Instagram user @lailaamichel commented: 'You are literally a billionaire sister enough is enough.'
'Get in the studio Rihanna I'm tired of this s***,' Instagram user @sydneesarchive wrote.
Instagram user @queenbee_kimmy sided with Riri (born Robyn Fenty): 'Y'all are not getting it, poor souls. Rihanna is finished with music. The woman is into business and busy creating generational wealth.'
It's still unclear precisely what kind of haircare products will be sold under Fenty Hair as the website just teases the commercial, which only had quick glimpses of containers
Rihanna wrote on Instagram: 'I've had almost every texture, color, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It's time to play and get stronger by the style'
Ironically in the advert, the Bajan pop star is wearing a pixie-cut wig, which would require none of the haircare products she'll be selling
Fenty Hair is the latest subsidiary of her seven-year-old company Fenty Beauty after Fenty Skin and Fenty Fragrance (pictured April 26)
'Is this "Fenty Hair" the name of the new album or,' X user @x_jjh1 tweeted
On Instagram, fans were just as outraged about Riri's latest cash grab, demanding:'Get in the studio Rihanna I'm tired of this s***!'
Just last Friday, the nine-time Grammy winner celebrated two milestones in record sales - most diamond singles for a female artist and most diamond certified titles for a female artist - with a tweet captioned: 'Ain't no back n forth'
Rihanna is producing and voicing Smurfette in Paramount Animation's The Smurfs Movie - hitting UK/US theaters February 14, 2025 - along with writing and recording original songs (pictured in 2023)
And it's been a little over a year since the Savage X Fenty founder - whose last single Lift Me Up dropped in 2022 - headlined the Super Bowl LVII Halftime Show in Glendale, AZ
Rihanna and her babydaddy A$AP Rocky 'are trying to figure out who's gonna use what' when it comes to sampling the voices of their two sons on her long-delayed ninth studio album and his fourth studio album Don't Be Dumb (pictured May 13)
Just last Friday, the nine-time Grammy winner celebrated two milestones in record sales - most diamond singles for a female artist and most diamond certified titles for a female artist - with a tweet captioned: 'Ain't no back n forth.'
Rihanna is producing and voicing Smurfette in Paramount Animation's The Smurfs Movie - hitting UK/US theaters February 14, 2025 - along with writing and recording original songs.
Chris Miller and Matt Landon's animated film also features Nick Offerman, Natasha Lyonne, JP Karliak, Dan Levy, Amy Sedaris, Nick Kroll, James Corden, Octavia Spencer, Hannah Waddingham, Sandra Oh, Alex Winter, Billie Lourd, Xolo Maridueña, Kurt Russell, and John Goodman.
And it's been a little over a year since the Savage X Fenty founder - whose last single Lift Me Up dropped in 2022 - headlined the Super Bowl LVII Halftime Show in Glendale, AZ.
Rihanna and her babydaddy A$AP Rocky 'are trying to figure out who's gonna use what' when it comes to sampling the voices of their two sons on her long-delayed ninth studio album and his fourth studio album Don't Be Dumb.
The Puma brand ambassador - whose last album Anti came out in 2016 - told ET in April: 'I already got stuff that I feel like I could make hits out of.'
Rihanna and the 35-year-old rapper (born Rakim Athelaston Mayers) originally confirmed their romance in 2020 - nine years after she first enlisted him to rap on her song co*ckiness (Love It).
